CIRCLE

CIRCLE

CIRCLE

A unique service dedicated to discovering and sharing inclusive and cultural events in Berlin, designed to elevate underrepresented voices and distinguish itself from traditional platforms by focusing intensely on voices that sparks diversity and accessibility.

Industry

Digital Event Platform

Client

Capstone Project

My Roles

3 UX/UI Designers

Duration

4 Weeks

OVERVIEW

As a queer person, diversity, inclusion, and equality deeply resonate with me. These values sparked the initial vision for CIRCLE. This case study details our team’s approach through the UX/UI research and design processes for our Capstone Project, aimed at broadening access to diverse cultural events in Berlin. We tackled the marginalization of underrepresented voices within the city's vibrant arts scene, a challenge identified from our own struggles and validated through early user research and community feedback.

the challenge - Let me take you on a journey

Berlin celebrates its diversity, continuously creating space for what's different—one of its defining qualities. However, despite its cultural vibrancy, the arts scene in Berlin faces issues of fragmentation and inaccessibility, particularly for diverse and underrepresented groups. Current tools for discovering cultural events often favor mainstream narratives, directing users mostly towards major institutions and exacerbating the visibility gap for marginalized groups. Our objective was to delve deeply into local experiences and behaviors when engaging with Berlin's cultural diversity.

Berlin celebrates its diversity, continuously creating space for what's different—one of its defining qualities. However, despite its cultural vibrancy, the arts scene in Berlin faces issues of fragmentation and inaccessibility, particularly for diverse and underrepresented groups. Current tools for discovering cultural events often favor mainstream narratives, directing users mostly towards major institutions and exacerbating the visibility gap for marginalized groups. Our objective was to delve deeply into local experiences and behaviors when engaging with Berlin's cultural diversity.

Berlin celebrates its diversity, continuously creating space for what's different—one of its defining qualities. However, despite its cultural vibrancy, the arts scene in Berlin faces issues of fragmentation and inaccessibility, particularly for diverse and underrepresented groups. Current tools for discovering cultural events often favor mainstream narratives, directing users mostly towards major institutions and exacerbating the visibility gap for marginalized groups. Our objective was to delve deeply into local experiences and behaviors when engaging with Berlin's cultural diversity.

We embarked on an extensive desk research phase to deeply understand Berlin’s context, its importance and the user perspective.

Discovery Phase

We embarked on an extensive desk research phase to deeply understand Berlin’s context, its importance and the user perspective.

the challenge - Let me take you on a journey

Berlin celebrates its diversity, continuously creating space for what's different—one of its defining qualities. However, despite its cultural vibrancy, the arts scene in Berlin faces issues of fragmentation and inaccessibility, particularly for diverse and underrepresented groups. Current tools for discovering cultural events often favor mainstream narratives, directing users mostly towards major institutions and exacerbating the visibility gap for marginalized groups. Our objective was to delve deeply into local experiences and behaviors when engaging with Berlin's cultural diversity.

Berlin celebrates its diversity, continuously creating space for what's different—one of its defining qualities. However, despite its cultural vibrancy, the arts scene in Berlin faces issues of fragmentation and inaccessibility, particularly for diverse and underrepresented groups. Current tools for discovering cultural events often favor mainstream narratives, directing users mostly towards major institutions and exacerbating the visibility gap for marginalized groups. Our objective was to delve deeply into local experiences and behaviors when engaging with Berlin's cultural diversity.

Berlin celebrates its diversity, continuously creating space for what's different—one of its defining qualities. However, despite its cultural vibrancy, the arts scene in Berlin faces issues of fragmentation and inaccessibility, particularly for diverse and underrepresented groups. Current tools for discovering cultural events often favor mainstream narratives, directing users mostly towards major institutions and exacerbating the visibility gap for marginalized groups. Our objective was to delve deeply into local experiences and behaviors when engaging with Berlin's cultural diversity.

We embarked on an extensive desk research phase to deeply understand Berlin’s context, its importance and the user perspective.

Discovery Phase

info Body

From the logo's dynamic geometry to the color palette's vibrancy, each element of the Dazzle Company branding was crafted with purpose. Our approach blended sleek, modern design with a touch of sophistication, creating an identity that seamlessly resonates with both tech enthusiasts and corporate partners.

From the logo's dynamic geometry to the color palette's vibrancy, each element of the Dazzle Company branding was crafted with purpose. Our approach blended sleek, modern design with a touch of sophistication, creating an identity that seamlessly resonates with both tech enthusiasts and corporate partners.

From the logo's dynamic geometry to the color palette's vibrancy, each element of the Dazzle Company branding was crafted with purpose. Our approach blended sleek, modern design with a touch of sophistication, creating an identity that seamlessly resonates with both tech enthusiasts and corporate partners.

Explore the tangible results of the Dazzle Company rebranding. Witness increased brand recognition, heightened engagement, and a positive impact on market perception. Dazzle Company now stands as a beacon in the tech industry, symbolizing not only advanced technology but also a commitment to elegance in every solution.

Explore the tangible results of the Dazzle Company rebranding. Witness increased brand recognition, heightened engagement, and a positive impact on market perception. Dazzle Company now stands as a beacon in the tech industry, symbolizing not only advanced technology but also a commitment to elegance in every solution.

Explore the tangible results of the Dazzle Company rebranding. Witness increased brand recognition, heightened engagement, and a positive impact on market perception. Dazzle Company now stands as a beacon in the tech industry, symbolizing not only advanced technology but also a commitment to elegance in every solution.